Big Latch On 2017

big latch on

What is the Big Latch On?

It is a celebration held annually over two days during World Breastfeeding Week (August 1st – 7th).  This year the Big Latch On takes place on August 4th and 5th.  It is an event that aims to protect, promote & support breastfeeding families.

big latch on

It endeavors to do this by:

  • Providing support for communities to identify and grow opportunities to provide on-going breastfeeding support and promotion locally.
  • Raising awareness of breastfeeding support and knowledge available locally and globally.
  • Helping communities positively support breastfeeding in public places.
  • Making breastfeeding a normal part of day-to-day life at a local community level.
  • Increasing support for women who breastfeed – women are supported by their partners, family and their communities.
  • Ensuring communities have the resources to advocate for coordinated appropriate and accessible breastfeeding support services.

Momzelle nursing clothes

Each location of the event holds a latch count each day at 10:30am.  Last year there were over 17,000 mothers and children recorded breastfeeding!  It is an amazing place for a new mom to see such an outreach of support in her local community.

breastfeeding at big latch on
Breastfeeding my daughter at a Big Latch On event in 2012

I attended a Big Latch On when my daughter was six months old.  It was a wonderful day of camaraderie, meeting new friends and getting a fun goody bag 🙂

Momzelle is a proud partner of the Big Latch On for the third straight year.  Find an event near you and keep your eye out for a treat from us in your swag bag!

Where will you be attending a Big Latch On?  We would love to hear how many participants were at your event!

Happy World Breastfeeding Week!