Breastfeeding Challenge 2010

Do you know what the breastfeeding challenge is? It is a friendly competition between cities to see who can get the most babies latched on at the breast at the same time, on the same day. Created by the Quintessence Foundation, the purpose of the challenge is to celebrate breastfeeding and get people together. Sounds pretty good to me.

Last year, the challenge happened at 246 different sites in 21 countries. Over 4000 children were breastfed at the same time!

Breastfeeding Challenge in Toronto (Dundas/Dufferin)

I’m happy to announce that Momzelle is organizing a breastfeeding challenge in Toronto on Saturday October 2nd 2010. Come join us at the Lula Lounge (1585 Dundas Street West, for directions) to celebrate breastfeeding. The doors will open at 9:30AM and the latch on will be at 11:00AM. It is a nice big space that is stroller-friendly. Bring a friend, arrive early to register for the event (every nursing mom needs to sign in), and enjoy! Food and drinks will be available for purchase, and there will be a draw for Momzelle nursing tops.

Any questions, concerns or comments can be directed to me ( 647-746-7731.

You don’t have to reserve your spot in advance, but I’d love to get an idea of how many people will come. Are you planning on participating? If you’re not in Toronto, do you plan on registering your own site or participate to an existing challenge?

Breastfeeding Challenge 2010. An initiative by the Quintessence Foundation.
Breastfeeding Challenge 2010. An initiative by the Quintessence Foundation.

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